I've just noticed that Best Darts are selling the Unicorn Golden Hero darts that I use without the endorsement of a player.
I can't even remember which players endorsed my two sets (Latinum finish for match night and Titanium finish for the practice board), but all the endorsement will have been will have been a picture on the box and some signature flights which were quickly binned and replaced with my own.
So without any endorsement they're 25% cheaper than I paid two years ago, and I think most of us would rather have the £9.00 difference in our own pockets? I only chose them because of their dimensions and 95% alloy, so the endorsement was of no real concern to me. Best Darts say "". It's pity I don't need any replacements at the moment, because these are a real bargain.